Aircel, Songdew unveil Free-the-Music Campaign in India

Aircel, one of India’s leading data led telecom company, in association with Songdew, largest and most favourite music service firm in the country, with over 20,000 registered artists on its website, yesterday introduced a path breaking campaign: 'Aircel - Free the Music'.

According to a statement released by the telecom firm, the initiative entails the launch of debut music albums of six selected artists and bands from across India - Tungzten, Pratigya, Badnaam, Chinmayi, Joel and North East Breeze. The artists are being given an opportunity to perform live at prominent venues across five cities of India – Delhi, Mumbai, Pune, Chennai, and Gauwhati.

The campaign kick-started with two of the selected bands, Pratigya and North East Band, launching their respective albums ‘Jiyaara’ and ‘Groove’ during their live performance at Hard Rock Café. The six artists and bands have been selected from a pool of thousands of artists who uploaded their music on the Songdew website. The artists were selected based on the feedback of listeners and evaluation by the Songdew editorial team. The music of these artists is being promoted through an extensive 360 degrees campaign covering all communication channels including distribution across all major stores, print advertisements, TV and radio spots, interactive web specials and extensive social media activities. Radio City, 9X, YuppTV, GTPL, Radio79 have also committed to support this initiative through their services.

Speaking on this exclusive initiative, Anupam Vasudev, Chief Marketing Officer, Aircel said: “As a brand, Aircel has always understood the pulse of the youth and we constantly strive to introduce innovative products and services for this segment.  Aircel Free the Music platform will give young and upcoming musicians, a golden opportunity to showcase their talent and fulfill their dreams. Through this campaign, Aircel aims to reinforce its commitment to connect with and empower the youth".

Some of the innovative products and services introduced by Aircel to build affinity amongst the youth include successful and popular offers like Pocket Music International, Pocket Buddies, Pocket Internet Games, partnerships like Yebhi.com.

Sunil Khanna, Founder, Songdew pointed out: “Songdew seeks to address the distinctive needs of aspiring artists and bands in India. A unique feature on Songdew is the fact that we are focusing on providing opportunities and promotion to artists through a combination of exclusive online and offline platforms. This is significant as the penetration of internet is still not very high in India and, hence, for musicians to get popular, they need to create a buzz for their music via multiple channels. With the launch of the Free the Music Campaign, we are fulfilling our promise to artists to gain the recognition they deserve by integrating 360 degree promotion along with the extensive promotion on songdew.com, the fastest growing music network in India".

Since its launch a few months back, the number of active users and artists uploading their music on Songdew has been logging humungous growth with the website achieving in excess of 20,000 registered artists and thousands of people logging in daily.
Tungztn
A bunch of people who just wanted to get together and play their music. The band just concluded the first leg of our Jump Start Tour with concerts in Mumbai, Ahmedabad, Indore, and Pune, and are currently working their album 
Joel
 Having been born in a family where music was just as indispensable as oxygen or food, the inclination towards the arts for Joel was quite natural. Furthermore, having studied in Patha Bhavan, Kolkata for twelve years, the nurturing was just about perfect for him to enter the realm of music.
Aircel is one of leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in eight circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5.

Kaspersky Lab introduce Internet security for Android

Kaspersky Lab announced the release of Kaspersky Internet Security for Android, a powerful protection solution for smartphones and tablets running Android, the world’s most popular mobile operating system, according to a company statement.

The number of Internet-enabled mobile devices keeps burgeoning. According to an international survey conducted by B2B International in April 2013, the average household currently owns 4.5 'connected”  devices – and two of them are mobile smartphones or tablets. These may be used in addition to, or even in place of, traditional PCs or laptops.
With more people using mobile devices, more cyber criminals are taking an interest in them. According to Kaspersky Lab, 35,000 different malicious programs for Android emerged in 2012, representing 99 percent of the total number of mobile threats. Cyber criminals use various types of malware to steal personal data from smartphone and tablet users, automatically send text messages to premium-rate numbers, and use mobile devices to spread spam. Kaspersky Internet Security for Android is the best solution to effectively combat these threats.
Safeguards

 Kaspersky Internet Security for Android safeguards smartphones and tablets from all types of malware by combining traditional signature-based antivirus protection with real-time updates via the cloud-based Kaspersky Security Network, and a set of integrated proactive behavioral technologies. In addition, Kaspersky Internet Security for Android provides protection for web browsing by detecting and blocking links to phishing sites and pages that distribute malicious programs. When targeting smartphones, cybercriminals often spread links to malicious or phishing sites via text messages. Kaspersky Internet Security for Android integrates a special mechanism which can check the links in text messages before they are opened.
Loss or theft

In addition to the highest level of protection against cyber threats, the Kaspersky Lab solution also responds to the realities of life such as loss or theft. There is an obvious link between the security of the data stored on a mobile device and the physical safety of that device – it is all too easy for smartphones and tablets to be lost or stolen. In this case, valuable personal information can be lost along with the device itself.
Features
Kaspersky Internet Security for Android includes a number of features that help minimise this risk. In particular, with the help of Kaspersky Anti-Theft Web Management, users can remotely block lost or stolen devices, detect their current location and remotely delete all personal information stored on them. The Mugshot feature can secretly take a photo of the thief or the new owner’s face while SIM Watch blocks the smartphone if someone changes its SIM card. If a tablet or a smartphone is just out of sight nearby, the Alarm function activates a signal that indicates its location.l
Versions
Kaspersky Internet Security for Android is available in two versions - free and premium. The free version contains basic antivirus functionality (user-activated scanning) and all remote device management facilities. Using the integrated in-app purchase system, users can upgrade to Premium level which, in addition to the free functionality, provides advanced antivirus mechanisms, including automatic scans of every app as it is being downloaded, real-time protection from emerging threats and web protection to combat phishing attacks. The premium version also includes features to manage personal information - including the option of hiding contacts, calls, messages and their history from prying eyes.

Dmitry Aleshin, Director Product Management at Kaspersky Lab, said: "Whenever we develop a security solution, we start by thinking about exactly what the users need. Obviously, tablet and smartphone users face a double risk – they may fall victim to both cybercriminals and ordinary thieves. That is why Kaspersky Internet Security for Android has added remote device management functions to its antivirus and anti-phishing technologies. We also understand that the main task of any antivirus company is to ensure the safety of users. So we have made many features of our solutions freely available". Kaspersky Internet Security for Android can be downloaded from the Kaspersky Lab website or from Google Play.Kaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked
among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for consumers, SMBs and enterprises. The company currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide.
The firm was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.