Aircel, one of India’s leading data led telecom company, in association with Songdew, largest and most favourite music service firm in the country, with over 20,000 registered artists on its website, yesterday introduced a path breaking campaign: 'Aircel - Free the Music'.
According to a statement released by the telecom firm, the initiative entails the launch of debut music albums of six selected artists and bands from across India - Tungzten, Pratigya, Badnaam, Chinmayi, Joel and North East Breeze. The artists are being given an opportunity to perform live at prominent venues across five cities of India – Delhi, Mumbai, Pune, Chennai, and Gauwhati.
The campaign kick-started with two of the selected bands, Pratigya and North East Band, launching their respective albums ‘Jiyaara’ and ‘Groove’ during their live performance at Hard Rock Café. The six artists and bands have been selected from a pool of thousands of artists who uploaded their music on the Songdew website. The artists were selected based on the feedback of listeners and evaluation by the Songdew editorial team. The music of these artists is being promoted through an extensive 360 degrees campaign covering all communication channels including distribution across all major stores, print advertisements, TV and radio spots, interactive web specials and extensive social media activities. Radio City, 9X, YuppTV, GTPL, Radio79 have also committed to support this initiative through their services.
Speaking on this exclusive initiative, Anupam Vasudev, Chief Marketing Officer, Aircel said: “As a brand, Aircel has always understood the pulse of the youth and we constantly strive to introduce innovative products and services for this segment. Aircel Free the Music platform will give young and upcoming musicians, a golden opportunity to showcase their talent and fulfill their dreams. Through this campaign, Aircel aims to reinforce its commitment to connect with and empower the youth".
Some of the innovative products and services introduced by Aircel to build affinity amongst the youth include successful and popular offers like Pocket Music International, Pocket Buddies, Pocket Internet Games, partnerships like Yebhi.com.
Sunil Khanna, Founder, Songdew pointed out: “Songdew seeks to address the distinctive needs of aspiring artists and bands in India. A unique feature on Songdew is the fact that we are focusing on providing opportunities and promotion to artists through a combination of exclusive online and offline platforms. This is significant as the penetration of internet is still not very high in India and, hence, for musicians to get popular, they need to create a buzz for their music via multiple channels. With the launch of the Free the Music Campaign, we are fulfilling our promise to artists to gain the recognition they deserve by integrating 360 degree promotion along with the extensive promotion on songdew.com, the fastest growing music network in India".
Since its launch a few months back, the number of active users and artists uploading their music on Songdew has been logging humungous growth with the website achieving in excess of 20,000 registered artists and thousands of people logging in daily.
Tungztn
A bunch of people who just wanted to get together and play their music. The band just concluded the first leg of our Jump Start Tour with concerts in Mumbai, Ahmedabad, Indore, and Pune, and are currently working their album
Joel
Having been born in a family where music was just as indispensable as oxygen or food, the inclination towards the arts for Joel was quite natural. Furthermore, having studied in Patha Bhavan, Kolkata for twelve years, the nurturing was just about perfect for him to enter the realm of music.
Aircel is one of leading pan India operators. It won 3G spectrum in 13 circles and BWA spectrum in eight circles and has successfully launched 3G services which is the fastest 3G roll out ever in the Indian Telecom Space. Aircel has been constantly innovating products and services and is credited with making 3G affordable to masses by launching Pocket Internet Smart which offers best value 3G packs. Aircel Pocket Internet Smart gave a boost to 3G adoption in the country as it is a true value for money product that allows consumers to access unlimited 3G data at extremely affordable prices. Aircel has positioned itself as a data led telecom player and has addressed the multi-functionality of a mobile phone in many innovative ways which are Industry firsts, be it the Aircel Pocket Internet, Pocket Internet Games and Facebook Voice Updates on Aircel. Aircel is also a preferred telecom network to launch Apple iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5.
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